Saturday, July 5, 2008

Music Video Analysis

My Chemical Romance's 'Welcome to the Black Parade'

URL: http://www.youtube.com/watch?v=S5nw1-_5-Vk

1. I am analysing 'Welcome to the Black Parade' by the band 'My Chemical Romance'. It was directed by Samuel Bayer.

The music belongs to the 'alternative rock' genre, and often categorised into the sub-genre 'emo'.

The video is highly stylised, with especial attention paid to the presentation of the band. They are all kitted out in matching 'marching band' outfits. The people marching behind the band are all clad in black, and the video is shot in black and white. The main narrative in the video (following the man in the hospital gown) is quite surreal, unclear and very dark; he begins by writhing around in a hospital bed surrounded by several old-fashioned-clothed nurses and we do not know what is happening to him or where he is, which is unnerving.

There is a strong sense of solidarity in the large crowd of people following behind the band in the 'parade' which adds to the sense of this implied in the lyrics with the repetition of 'let's' and 'we'. It makes the viewer feel involved and close to the band/song and the other fans, which is a key component in the success of the emo genre.


This type of visuals is very common to the genre of the music.

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