Tuesday, September 16, 2008

Key features of Music Video

These are some key features of music video that I have learnt:

  • Music videos work around three codes- music lyrics and iconography. The relationship between these codes is key to understanding how music videos work.
  • They are designed to provide pleasure in order to keep the viewer watching, and to encourage repeat viewings.
  • The starting point for analysis is to explore whether the video is primarily performance-based, narrative-based or concept-based and how elements of each are used in it.

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