Goodwin's theory

Andrew Goodwin has identified the following features of music videos (in Dancing in the Distraction Factory- 1992, Routledge):

1. Music videos demonstrate genre characteristics (e.g. a stage performance in a metal video, a dance routine for a boy/girl band).
2. There is a relationship between lyrics and visuals (and this is either illustrative, amplifying or contradicting).
3. There is a relationship between music and viduals (and this is either illustrative, amplifying or contradicting).
4. The demands of the record label will include the need for lots of close-ups of the artist (visual hooks) and the artist may develop motifs which recurr across their work (a visual style). These include close-ups of the star's face (the 'money shots'), iconography of band image and visual trademarks/motifs.
5. There is frequently reference to the notion of looking (achieved with screens within screens, telescopes etc.) and particularly voyeuristic treatment of the female body (and I believe also increasingly the male body in recent times).
6. There is often intertextual reference (such as to films, TV programmes, other music videos, etc.).

Learning Goodwin's categories I think should help me when analyse music videos myself, and also has impacted on my approach to constructing my own music video.